Last July marked a before and after for mobile marketing in Spain, Movistar lost exclusivity to sell the iPhone and this device is now also sold by Vodafone and Orange. This not only bring benefits to users but also for companies that have begun to advertise for applications and portals designed to be accessible from mobile phones.

A liberalization of the iPhone in Spain are also other important factors that generated an explosion of mobile marketing as the fall in prices of mobile Internet, with the advent of affordable flat rates for everyone. Moreover, the arrival of IPAD is creating a revolution in the applications market and is already giving way to new mobile advertising formats that were not seen.

Despite the crisis that has affected the advertising market in recent months, mobile marketing has continued to experience significant growth in advertising investment, smartphone content, advertising inventory, application development and new mobile CRM formats.

Marketing News has picked up the new mobile marketing trends for the coming months, with the help of Andres Lozano, director general of Spain YOC, a company that sells mobile advertising mainstream media in the country. These are:

1) New advertising formats: Navigation smartphones has enabled mobile from developing new advertising formats such as interstitials, Reveals and others, who are here to stay.

2) Increase web traffic exponentially: Media with version accessible from mobile phones will exponentially increase visitor traffic.

3) The revolution iPad iPad The mass produce a revolution in the mobile applications market, opening new opportunities for brands.

4) Measurement: the new frontier will be faced by mobile marketing industry to demonstrate the effectiveness of the medium to clients and agencies.

5) New TV habits: we see the transition from habits of audiovisual information, especially for news and entertainment consumption, which will screen TV or PC to mobile. The phone will combine the emotion of TV and online measurement.

6) New Mobile Devices: We will see the arrival of new mobile devices to address the iPhone / IPAD as well as increased competition in the development of web and mobile applications which will improve the user experience and increase traffic.

7) Investment in mobile marketing, will continue to rise. Advertisers go where the audience and it is increasingly mobile coupons.

Prepare your website for mobile devices. An increasing volume of users connecting to the Internet from their mobile devices so if you do not have our website ready to display correctly on these devices may lose business opportunities.

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